While most fieldwork agencies recruit everyone from teens to tire buyers, Primana Insights focuses on seniors, caregivers, and healthcare professionals. That narrow focus leads to better show rates, smoother studies, and richer real-world insight for teams working in aging and healthcare.
Older adults, family caregivers, and frontline healthcare professionals are some of the hardest — and most important — audiences to reach well. Schedules are complex, trust has to be earned, and accessibility cannot be an afterthought. Standard recruiting approaches that work for general consumer samples often fall flat here, leading to underrepresentation, drop-off, and findings that miss the realities of aging and care.
Primana handles that nuance for you. We design and run recruiting, screening, and moderation around real lives — not just incidence spreadsheets — so you hear from the right people, in the right way, at the right time.
We handle the details that make or break research with aging populations — so your team can stay focused on design and insight.
We recruit older adults across levels of independence, health status, and technology comfort — along with the family caregivers who influence decisions. Community-based outreach, phone-first contact, and flexible participation make it easy and dignified to take part.
We recruit physicians, nurses, home health professionals, social workers, care coordinators, and HCPs involved in older adult care. Our outreach respects their time, uses clear value propositions, and leverages trusted networks to reach the profiles you actually need.
We moderate interviews and groups with seniors, caregivers, and HCPs — adapting to each audience's pace, language, and context. From screener review and scheduling to reminders, tech checks, and incentives, we manage the details that keep studies on track.
Most fieldwork agencies are built to recruit broad audiences across many categories. Primana is built differently. We specialize in seniors, caregivers, and healthcare professionals, because research in aging and care demands a different level of nuance, trust, and operational flexibility.
Primana sits at the intersection of market research and home care — combining years of research experience with day-to-day work alongside seniors and caregivers. Our screeners, quotas, and logistics reflect the realities of aging and caregiving, not assumptions.
We don't just recruit "60+." We think in terms of life stage, health status, caregiver roles, and professional stakeholders — so your sample reflects the full ecosystem around aging decisions, from the individual to their entire support network.
We design outreach, communication, and session formats that support older, potentially vulnerable adults: clear language, accessible materials, flexible timing, and an emphasis on informed consent and participant privacy at every stage of the study.
We partner with teams across industries where reaching older adults, family caregivers, and healthcare professionals accurately and ethically is critical to the quality of the work.
Treatments, devices, benefits, Medicare/Medicaid, and care pathways involving older adults and the clinical teams managing their care.
In-home aides, home health, assisted living transitions, and aging-in-place solutions that help older adults stay safe and supported.
Retirement planning, fraud prevention, long-term care, and financial decision-making among older adults and the family members who co-navigate these choices.
Everyday products, mobility aids, digital tools, and telehealth platforms built with seniors and caregivers in mind — tested with the people who actually use them.
Purpose-built recruiting and moderation change what your studies can deliver. When participants feel seen, respected, and genuinely accommodated, they show up — and they share. That's the foundation of research you can act on with confidence.
Phone-first outreach, realistic feasibility, and thoughtful screening that account for health status, daily routines, and caregiving load — so your sample reflects the real population, not just whoever responds first.
Flexible scheduling, caregiver coordination, tech checks, clear reminders, and backup plans to keep sessions on track — even with audiences whose lives are unpredictable by nature.
Lower drop-off, higher trust, and richer real-world stories that give your team confidence in the data — not just the sample size. Findings grounded in lived experience, not convenience responses.
Primana primarily acts as a fieldwork partner: recruiting seniors, caregivers, and healthcare professionals; managing screeners; handling scheduling, reminders, and participant support. Your team keeps full control of research design and analysis, while we make sure the right people are in the room and ready to talk.
When projects call for it, we can step a little further upstream or downstream — reviewing a screener, advising on feasibility, or helping translate fieldwork outcomes into a simple topline summary. Our support flexes around your existing agencies and in-house teams, rather than replacing them.
Share a few details about your project and we'll respond within one business day with feasibility, timelines, and practical next steps. Whether you have a fully scoped study or just a rough idea of your audience and objectives, we can help you think through what it will take to reach the right people — reliably, ethically, and on schedule.
Specialist fieldwork and participant recruitment for research with seniors, family caregivers, and healthcare professionals.
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Fieldwork for Seniors, Caregivers & Healthcare Professionals